Hiring a Certified Sleep Coach

What Does a Certified Sleep Coach Do?

A pediatric sleep coach specializes in helping parents create healthy, developmentally appropriate sleep habits for their infants, toddlers, and young children. While many families seek support when their child is struggling with sleep, pediatric sleep consultants can also work proactively to prevent sleep issues before they start.

Because 90% of a child’s brain development occurs before age 5, establishing strong sleep foundations early is essential. Pediatric sleep coaches educate parents on how to structure their newborn’s sleep routine to support optimal growth, emotional regulation, and developmental milestones.

Sleep coaches address a wide range of factors that can influence a child’s sleep, including:

• Sleep environment (light, sound, temperature)
• Feeding and diet as it relates to sleep
• Daytime naps and wake windows
• Bedtime routines and wind-down strategies
• Underlying medical or behavioral concerns such as reflux, anxiety, or ADHD

Most importantly, a pediatric sleep coach will provide customized sleep strategies, guide you through sleep training methods that align with your parenting style, and offer compassionate support for night wakings, short naps, early risings, and other sleep disruptions.

How Can a Virtual Sleep Consultant Help?

Sleep deprivation impacts the entire family. For parents, it can lead to mental fatigue, physical exhaustion, and heightened stress. For children, poor sleep can cause brain fog, mood swings, tantrums, weakened immunity, and delayed cognitive development.

If your child is waking frequently, you’re not alone. Over 70% of infants and nearly 50% of preschool and school-aged children wake during the night. A virtual sleep consultant provides expert, personalized support to help your child fall asleep and stay asleep, without tears, power struggles, or sleep props.

Through one-on-one virtual coaching, a sleep consultant can help you:

• Eliminate the need for rocking, bouncing, nursing, or bottle-feeding to sleep
• Stop lying next to your child for hours at bedtime
• Navigate night wakings, early mornings, and short naps
• Build a consistent, age-appropriate sleep routine tailored to your child’s needs
• Feel empowered and confident in your parenting, day and night

With a customized sleep plan and ongoing support, a certified pediatric sleep coach can guide your family to better sleep from the comfort of your own home.

Why is Tiny Transitions the Gold Standard Over Other Certified Sleep Coaches?  

In an unregulated industry where anyone can call themselves a “certified sleep coach,” Tiny Transitions stands alone as the most trusted, experienced, and results-driven provider of pediatric sleep solutions.

Founded by Courtney Zentz, a Board Member of the Association of Professional Sleep Consultants (APSC) and a pioneer in pediatric sleep science, Tiny Transitions brings over a decade of hands-on expertise, supporting thousands of families across the globe with transformative, science-backed sleep coaching.

Recognized Authority & Proven Success

10+ years of pediatric sleep coaching excellence

Board Member of the global APSC, shaping standards in the field

Over 300 five-star Google reviews from parents who’ve reclaimed sleep and sanity

Thousands of successful client transformations, from newborns to teenagers

Concierge-Level Coaching You Won’t Find Elsewhere

Tiny Transitions is the only pediatric sleep consultancy offering a true concierge model, giving parents daily support, direct access to expert coaches, and real-time plan adjustments that evolve with your child’s needs. This is not a cookie-cutter course or a once-a-week check-in. It’s high-touch, high-accountability, and high-impact coaching designed for busy, intentional families who want results.

Global Access, Local Feel

No matter your zip code, time zone, or travel schedule, our virtual model ensures you get the same elite-level service as our private clients—whether you’re in New York, London, or Sydney.

Results You Can Measure

We don’t just offer tip, we deliver custom sleep programs rooted in clinical best practices, developmental science, and family-centered care. You’ll see measurable progress in days, not weeks, with expert oversight every step of the way.

When you’re ready for expertise you can trust, results you can track, and support that feels like family, Tiny Transitions is the clear choice. Because sleep isn’t a luxury, it’s a necessity. And we’re here to make sure your family gets it.

What Ages Do Your Sleep Consulting Services Cover?

Our online sleep consultants are certified to assist newborns who are feeding all night, toddlers in the throes of sleep regression, and school-aged children who may be experiencing bedtime anxiety or other sleep challenges. While younger children have more of an impact on your sleep as a parent, having a 9-year-old not getting enough sleep can impact their temperament and your family’s harmony. Beyond that, approximately 90% of teenagers don’t get the right amount of sleep, but this can be remedied with the right strategies. It’s never too early or too late to start working on better sleep.

Do I Have To Use Cry-It-Out (CIO) or the Ferber Sleep Method?

Let’s Talk About Sleep Training and What It Really Means

“Sleep training” is one of the most misunderstood and overused terms in parenting today. And as a pediatric sleep expert with over a decade of experience, I want to set the record straight.

Yes, there are many well-known “methods” out there Ferber, cry-it-out, chair method, pick-up-put-down. They’re real. They’re valid for some families. But they’re not the only way. And they’re certainly not how we operate at Tiny Transitions.

What We Do Instead: A Consultative, Balanced Approach

At Tiny Transitions, we work with you in a consultative, collaborative process to develop sleep strategies that honor:
• Your child’s age and developmental stage
• Your family’s unique values and parenting style
• Current sleep environment, routine, and schedule
• Emotional well-being for both baby and parent

This isn’t about “fixing” sleep overnight, it’s about creating a foundation that supports healthy, sustainable habits over time.

When Sleep Training Is the Right Term

Sleep training, in its truest form, applies most appropriately between 4 and 18 months—when babies are neurologically capable of learning how to fall asleep independently, with proper support.

But beyond that window, sleep becomes more about behavior, not just sleep skills.
Toddler and preschool sleep challenges are often rooted in boundary-setting, routine resistance, or environmental triggers
• Naps, wake windows, and timing become more nuanced
Diet, sensory regulation, and even screen time begin to impact sleep quality

Sleep isn’t just about bedtime it’s an ecosystem. That’s why our coaching addresses the whole child, whole day, and whole family.

Why Thoughtful Coaching Matters More Than Ever

In an unregulated industry where anyone can call themselves a “sleep coach,” families deserve guidance rooted in clinical best practices, lived experience, and real results. That’s what we deliver at Tiny Transitions.

As a Board Member of the APSC, I advocate for ethical, evidence-based, family-focused sleep support that respects every child’s developmental journey.

Does Insurance Cover Virtual Sleep Coaching?

Yes! Sleep Consulting Services can be covered through an out-of-network claim up to typically 70% of the cost of the services. Additionally, you can check out via FSA/HSA payments. You can learn more here, and we will support you through the process.

Do You Have a Guarantee for your Virtual Sleep Solutions?

We are a risk-free sleep solution committed to improving sleep for you and your child. We create a specialized plan and work with you daily for the initial three-week implementation program. We are so confident in our reputation as the best sleep coaching company in the country that we put our money where our mouth is. We are the only program in the industry with a results guarantee for sleep success as long as:

• You are as committed as we are
• Provide accurate information about your child’s current sleep situation
• Read our tailored sleep plan
• Keep daily records

Our goal is your success, and you will get out of the program what you put into it. By communicating with us daily and tracking your child’s behavior and sleep habits, we can provide appropriate guidance to help you reach your sleep goals.

Despite what society tells us, being tired is not a badge of honor. Getting five hours of sleep or less a night will have the same effect as being intoxicated, which doesn’t make for an easy day of parenting a strong-willed, over-tired child.

Sleep is crucial to a healthy and thriving family, and it’s a skill you can teach with the right tools, support, and perseverance. We are the nation’s leading pediatric sleep consulting agency. We have helped thousands of families globally by simplifying the sleep process into research-backed, natural sequences to eliminate the guesswork in finding your sleep solution.

But don’t just take our word for it; schedule your sleep evaluation today to learn about our virtual sleep coaching and start your journey to better sleep. The only regret you will have is not calling us sooner.

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