Episode #140 – Welcome Norani & ModaMob Founders Nora & Ani

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Welcome to the kids sleep Show podcast where we dive into the magical world of sleep, and all things parenting. Join us as we embark on a journey filled with expert advice, practical tips and heartwarming stories that will transform your little ones into sleep superheroes, and empower you to navigate the beautiful chaos of parenting. I’m your host, Courtney Zentz. And I’m on a mission to change how the world view sleep and provide accessible sleep coaching resources for all families to build healthy sleep habits in their home for children and adults of all ages. As an award winning speaker, author and pediatric sleep expert, myself and my team of consultants work intimately with families around the world to teach healthy sleep habits to children and adults. I believe wholeheartedly that sleep is the foundation for which a happy home is built. So let’s sleep together. I am most excited for this week’s episode. I have two amazing women coming on the show and I couldn’t be more excited for you to join me today. So you are going to meet Nora and Ani. They are two best friends who share an extraordinary journey after years of fertility treatments led them to the joy of motherhood. Parenting brought the challenge of sleepless nights and restless babies. Determined to help babies sleep better they created a groundbreaking swaddle the Noorani snuggle baby swaddle pod. Their swaddle endorsed by both parents and health care professionals gently secures the baby’s arms within specifically designed armholes, mimicking the wombs comfort for peaceful sleep. Through their YouTube channel and Instagram presence. They share their experiences and offer practical tips for parents navigating the unpredictable world of baby sleep. Nora and Annie’s mission is to be making motherhood easier, more enjoyable for parents everywhere. With their innovative swaddle, they provide a solution that allows parents to rest easier, and babies to sleep better, all while understanding the challenges of parenthood. So join me as I jump in here. We’re gonna welcome them to the show. And you are gonna love this because they are amazing humans. Let’s dive in. Hey, everyone. Welcome to this week’s episode of the Kids sleep show. I am joined by two amazing female founders, Nora and Ani from Noorani. And they are joining me today to talk all about their experience as mom entrepreneurs and working parents as well. They’ve got some great products. We are excited, I’m going to turn it over and let them do a proper introduction of themselves because they’ve got a really great story. And I’m excited that they’re joining me for this week’s episode. So welcome. Thank you so much for being on the kids sleep show.

Thanks for having time, Nora.

I’m ani Noorani Noorani.

It so you are both out on the West Coast. It is bright and sunny out there. And you have been best friends for quite some time. So let’s dive into the story because there’s a little bit that goes on before Noorani, which we’ll talk about. But tell me a little bit about how you got started in the space, really best friends and working in the Moto mob. So let’s talk a little bit about that.

So it’s funny that Noorani was kind of born through moto moto moto mob was a YouTube channel that we started where we were one of YouTube’s beta launching partners. And at that point, we were doing a lot of beauty skincare. We’re in our early 20s. We were like a lot of DIYs. And our audience base started growing or resonating with us and they said you need to launch your product line you need to launch a product line at that point it was skincare and they would make little bottles with Naranjo there. So our audience kind of chose the name Durrani our brand mean, but it turned into a baby brand instead of skincare.

Like started as a joke like Brangelina when it was just like combined. We’re like actually really, really liked that a lot. So

yeah, we’re friends since we were 16. And we started our first business together straight out of college. And now the second business we’re on our second baby Noorani baby

is amazing. And you both have two babies at the right.

Not so babies anymore. I know. I know. Seven this month and I swear this weekend I was like You’re like such a big kid. It’s just it’s really throwing me off. So yeah, I have a seven year old and my daughter is almost three and a half.

I have a three and a half year old and a five and a half year old

two girls boy and a girl for me.

I know I have a boy and a girl Max and Sibella who is it’s just so fun. Like the two kids the dynamics like it’s it’s very cool. You know, just from like a parenting perspective, but it’s also equally as overwhelming. So Noorani comes at a good time. You know, you both on your journey from a parenting standpoint with some sort of Oops, getting pregnant, like so many people face in the female space, right, I think for a variety of different reasons. And you know, so why don’t we talk a little bit about that, because I think a lot of our listeners might have been down a similar road or resonate with the fact that they’re currently going down the road of IVF, or infertility can’t get pregnant, they’re trying, they’re trying to figure out what’s going on. And they take that path, you know, talk to us a little bit about that journey.

So, um, I started IVF, a little bit before Nora, and it took it took a long time to get pregnant, like, you know, you’re like, Oh, we’re gonna start trying. And then I remember, like,

the first pregnancy, I remember.

Crying, and it was like, we have tickets to the Rihanna concert, like a month later. And I was like, Oh, my God, like, what if we can’t, like we’re gonna get pregnant? Like, I can’t, like, I can’t drink at the Rihanna concert. Is it safe to be at a concert? Or having these thoughts in my head? And like three years later? Pregnant? Yeah. So you know, it started to do fertility treatments and things like that. And then once I was pregnant, and we were going to, you know, make the announcement that I was pregnant on YouTube, that’s when we kind of opened up and we were like, I think we do like a YouTube Live or something like that. And we were like, listen, like, it’s not easy getting pregnant. For some people. I’ve been doing IVF for this many years, Nora, I was already starting to do IVF like, I had just gotten pregnant, she was still trying to get pregnant. And we were just really open and honest and raw about the entire experience. And you know, overnight, I think we got like 3000 emails from women being like, like, we could not even catch up with emails like, Oh, my God, I’m so happy you’re talking about it’s happening with me. I you know, I don’t have anyone to talk to about it. I’m embarrassed to tell my family members who keep asking me when I’m gonna get pregnant. It’s so hard. I feel so alone. Like, thank you so much for talking about and we were like, so taken aback by how many emails we got with very similar stories. And we’re like, it’s we,

we realized how much of a taboo it was. Yeah, back then people were not talking about it. And it wasn’t everyone use. Instagram was still kind of new. But like, a lot of people were not talking about it. You know, now, it’s more common for people to open up about their story. But once we started, it was like, the floodgates were open, the floodgates were opened, and we’re

Armenian. So we got a lot of messages from the Armenian community, especially being like my, you know, I don’t know how to tell my parents that I can’t get pregnant and I have to do IVF. You know, like, it

was just that’s the thing with ethnic communities. And you know, it’s not just for medians. We had so many different communities reaching out and saying, I don’t, you’re the only one I’ve told that I’m struggling. And my own family doesn’t know. So you know, we’re walking these girls through their IVF process. And we’re like, because we, between the two of us, I think we went from 10 rounds of IVF. So it wasn’t like we did IVF or we had a baby, it was a struggle. I had a blood clotting disorder on you went through a whole other.

I had an ectopic miscarriage through IVF, which is like less than 1% chance of that happening and ruptured my fallopian tube, I lost the baby, I lost my fallopian tube, it was like, it was a mess. Yeah, it was awful, literally and figuratively. It was it was pretty bad. And it just, you just went through so many, you know, rounds of IVF, miscarriages, setbacks, and we were just like, we’re determined, we’re like, we’re going to be parents, like, we want to be moms so bad. We’re just going to you know, we’re going to keep keep trying.

And I think that’s such a powerful message. For those that are listening that might be struggling with the same thing. I have a very close group of girlfriends who, since high school, fourth grade, I think we’ve been friends and we, you know, we have a daily text with something, it’s mostly appropriate, sometimes inappropriate, everyday goes around, but it like a couple of them were struggling similarly, and it’s like, it’s not that easy. And it’s hard because you just don’t know what your body is going to do it. So I you know, I kind of would joke with them to try and as we were talking about it, like on our girls, weekends and stuff, and I’m like, we spent her whole life trying not to get pregnant, right. And then when you’re actually ready to get pregnant and you can’t get pregnant, and it’s like, this is like such a Murphy’s Law like joke, you know, it’s like, oh my gosh, and nobody tells like, I never realized, hey, there’s only this particular window, you can get pregnant and you have to do this thing and do this thing, you know. And, and even then it’s like, alright, well, it’s still not working. Right. And so I think that struggle. And especially, I think because people are talking out about it more now. It makes it less taboo to your point. So I mean, I commend you for for being the light for those people who were struggling and had nowhere else to go. I can’t imagine like they’ve told no one and you at least have each other. And there’s probably such a community of people that don’t have just don’t have that out, or network or family that they can have as a confidant you know, I commend you for that and it worked and you were present stent and you were positive. And that’s amazing. And you have two beautiful kids each now that, you know, you get to share with the world. So I’m so blessed for you. And for anybody who is listening to this that’s on that journey, you know, I guess what would be one piece of advice that you would give them. Don’t hold it all in

the light. And for me, it’s the light at the end of the tunnel, always think about your journey. Like the end result, not the journey there. Because the end result, whether this is a meet, like whether it’s like giving birth, whether it’s a surrogate, whether you’re adopting, it doesn’t matter if your goal and dream is to be a parent or mother, just always focus on that, because that’s what’s going to guide you there.

And I think another helpful thing is, you know, we were going through it at the same time. So we were fortunate to have each other but just like talking about is talk about a Donald in you know, just talking about it sometimes, you know, you feel like you’re just having a really bad day, and maybe you got bad news and just talking about it. Like, I don’t know what is it just makes you feel a little bit better. Just getting it out, you know, that you’re like releasing this this, like, pain that you have inside at that moment. And I

think that’s beautiful advice. And something I would say kind of tails into the next segment of your life, right, which is like, you now have these kids. And they are this dream that you have wanted, you bring them home, you know, something you say, is something I’ve resonated, which is babies don’t come with a manual, right? I was at the hospital, they were like, okay, of course seat looks good. But I’m like, What do you mean? What do you mean by by for what like, what do I what am I supposed to do with this thing? You know?

me right now.

My husband went back to work the next day. He was like doing month and he worked at eBay at the time on the West Coast. And he was the CFO, he’s like I can’t like I got international things are closing like I’m peace. It’s the 28th. And now it’s the 29th. So I’ve got to go do month end, you know, I came home and I was like you’re going back to work. Okay, see you later. Bye. Have a good lunch, you know, while I’m sitting in my diaper. And it was it was like, what do we do with this now, you know, so now you come on with this baby. And I think there’s this immense sense of like, oh my gosh, I’m a new parent. Yay, yay. Right? And then you’re like, oh my gosh, the chronic sleep deprivation sets in, right? Which is how the swallow pod came about. Right? So let’s talk a little bit about Noorani. Like it’s sort of morphed in from this journey to a baby brand. And then you have two kids, then they’re not sleeping, right? And so the swaddles to your point, right? You leave the hospital in the blanket, it’s the white with the blue and pink and everybody’s like it looks so the day you come home it’s like not sleeping in this right? And then you’re like, Okay, well now what do I do? I can’t I don’t know how to do the blankets like this swaddles ridiculous This one’s hot, this one They’re busting out and this one, they’re stuck in their fingers. Like what are we doing here? You know? So what is the next you know, kind of phase of the business right? You launched in Iran and you go okay, we’re going to develop this thing was it like a 3am? I’m gonna so this kind of thing or like hey swaddles we have are terrible, you know, I know some other products, the stories behind those it was like, my kid fell asleep in a snow suit. And I was like, Oh my gosh, I’m gonna make a snow suit for indoors. The story behind how the first swaddled pod was created.

So the first story is actually ani learned how to swaddle in the hospital, she actually paid attention to the nurse. Well, I had this

like really intense Russian nurse at Cedars Sinai, who was just like, listen to me, this is what you need to know before you go home. So which I totally appreciate, she taught me how to do like, a really tight swaddle and double swaddle for like Houdini hands, and I was like, Cool, done. This is awesome. And I was like, I came home. And I have to admit, like, I was pretty good at

swaddling. And then fast forward. 14 months later, also, my

son started to break out of the swaddle. And then I started to struggle, and that’s how I double squat. So it’s like, it was still a little bit of a struggle, even though I knew But

fast forward. 14 months later, I didn’t listen to any nurses at the hospital because I was like, what just happened? Where am I? At I bring my daughter home, I’m like, Okay, what do I do? You know, the first week is easy, because they’re just not moving. So they’re not breaking out of any swaddle. And then she starts getting a little active on my auntie she’s not sleeping. She’s not normal.

Responses. Oh, the baby doesn’t like to go swan.

Yeah. Right. And then I have bought one that like she kept getting her arms out up and then I found it on her face and I started getting even more anxiety within the you know, first time period. I’m going on poking her. I’m like, I woke up one day with a blanket on her face. I had a meltdown. So on he was like, I need to come over. I was evenly remember

I would put my son I went to bed and you know, the time we live 10 minutes apart, and then I would drive to her house and swaddle her daughter for bed at night like, and then finally, it was Saturday, I was like, Okay, I can’t do this every day, you realize that right?

Two more months, you have to learn. So she taught me how to do it, we did a video for you to actually and I’m like, How’s nothing out there and I tried like two or three different kinds of swaddles. And it just like it wasn’t working for us. And I’m like her hands, you just keep getting out. And when her hand would come out of the swaddle, she was not okay. She would immediately wake herself up. So that’s when we started putting our brains together. And it’s funny because you said it was was it a 3am sewing, we actually went to

we didn’t know how to sew. So we we bought some material like fabric from like Joanne fabrics. And we went to my grandmother’s house, and she’s like, you know, God bless her soul at the time. She was like 95 years old, and she probably hasn’t sold anything and like yours, borrow the sewing machine from her neighbor. And we’re like, you need to sew something for us. And she was like,

we’re like, we need arm inserts. So we started with the Oregon certs where you’re testing it on my daughter. And we’re like, Okay, this isn’t working one’s like two why? Well,

remember we’re sorry, wishing was installed. So she sent us to like this, like family friend that she knew from like the village and like our, like, we were like traveling to my grandmother, the grandmother being like, can you help us? So if it’s because we didn’t write it by hand, if it were, you know,

there was power makers out there, I have no idea. So finally, we made a prototype, like a legit prototype. And it was an epic fail. And it took us two years, two years to actually perfect the product where we felt comfortable enough to launch it well, because every

time someone would have a baby, we would literally like rushed to their house with a baby gift and be like, can we use our prototype? So we would either leave it with them on for a day or two or try to test it ourselves. And that’s why I think it took that’s why the revisions took so long because we kept having to wait for babies to be born

because there’s different doing it on a stuffed doll that’s not moving versus a baby that’s moving. So we I think like 1520 Mom, different new moms tested our product and gave us their notes we forget to the pediatrician. down and then two years later, I’m eight and a half months pregnant on a newly pregnant post ectopic. I think I was like a month and a half right now high risk already. And our products arrive and we launch we launch. I think it was November 15 or November 10. And I gave birth on November 12. Yeah, no, so I didn’t get on maternity leave.

And then a few months later, it was COVID. And you know, the world which was locked down and then I was on bedrest from my pregnancy. So it was just like we launched and then suddenly, it’s like, well, now everything needs to stay on the back burner. So that was kind of hard to.

And it’s probably hard to because you’re like, Okay, we wanted this baby, which is Noorani to grow and thrive. Right. And now here we are a couple years later, we’re past all that, right. So talk about the arm inserts, right? So people understand if they haven’t been out to Noorani to check it out what makes this model so different.

What makes our model different is that, you know, it’s still kind of like, stolen a regular swaddle, if you think of a sense of you’re putting your baby on top of a swamp, right, but ours has actual ornaments or you put the baby’s arms in the arm insert, there’s a little flap that goes under gets tucked in over here, another one that goes up here and it’s a Velcro that keeps them in the hands to heart position. There’s a Velcro here because it’s a pod, there’s a zipper on the bottom. So you can do diaper changes without having to and swaddle your baby, or wake the baby up, which was also another big thing with us too. So we you know, we kind of joke that it’s like a little baby like gentle straight jacket that they’re like nice and cozy and comfortable and and they can’t break out and most importantly, so they can’t start all themselves awake because their arms are inside of a little pocket. Nice and tight and cozy on their chest. Love

and a lot of times, you know at the hospital, they swaddled with like their hands down and the baby tries to fight that because that’s not their position in a you know, in the womb, there they are hands to heart. So that’s what our swaddle is, it tends to harp position or that is,

and it’s because I like in the baby sleep coaching world, right? Like I talk to parents all the time who are either pregnant or just had a baby, and they’re trying to figure out swaddling, we coach a lot of new families, and it’s not sleep training a newborn people think what we do is like, Oh, you’re sleep training a child. It’s like, no, it’s education. Like you come home from the hospital. You’ve no idea what you’re doing. And one of those things is like, hey, go back to your ultrasound and I want you to see where baby’s arms are. Because if They’re above their head for nine months, they don’t put their arms down. Most babies do in a certain position to your point hands to heart. So I’m like, if you have to put them in the type of swaddle that’s going to be most conducive to how they spent nine months, because that’s how they’re comfortable. You know, and I think a lot of people don’t even think that for nine months, they were in that position. And that’s probably how they want to be, you know, and frankly, like if they can get their hands as they grow, you know, between that like eight to 12 weeks, when they’re ready to transition out, or they start rolling, right, that’s such a tough timing thing, right? Because every baby is going to be a little different than you’re getting them set for that, like next stage, right? Where they don’t necessarily have the control, but like, they have the comfort and then they already have the sound sleep, right sleeps a skill set, every baby’s born with what I call blank slate, right. And for the first six months, we’re kind of teaching them how we expect them to fall asleep. And if you set them up with the right swaddle, like yours, right? And then they learn all of those other things that consolidated independent restorative sleep in between age appropriate feedings, and diaper changes is a beautiful thing, because then kids are just like, well, because they’re not startling themselves. 400 times you know, I had a nervous breakdown, like you, I was using a different blanket. I won’t name it, but it was a big one. But it was like swaddle do to do to do, you know, and I did all the things and then I, like, you know, and I’m like, this is a blanket in the crib that is not safe sleep, like what the heck are we doing with this thing? You know, so it was like an aha moment as a professional in the sleep coaching space right to go. I’m actually putting a blanket despite it being tight and swaddled, I’m putting that in the crate, like I don’t like that. And I didn’t I didn’t like that. And so I stopped, you know, stopped using it. But it like one time I came in from the nap and my son’s like, the blanket was like opening my How did you get out? There’s no way you got out of this. And now you’re in Yes, it’s a breathable fabric, but you know, don’t really want it in there. So I pulled it out and was like, Okay, we’re moving on from this, you know, and at the time, you guys were not around yet. But we’re at the point where we just sort of moved on and did like a swaddle transition. And then, you know, made our way out from there. But it’s, it’s like that, you know, as a new parent, like they don’t come with manuals, right? So you don’t know what you don’t know. And I think the beauty of Iranian and your product is the ability for babies to have those first three months of life until they roll and are ready to get out of that, where they’re getting that consolidated sleep. And I know it’s not just swaddles, like we talk a lot about the swaddle pod, and you’ve got a whole suite of stuff that you guys have on Ronnie, like let’s talk a little bit about I know you have and I don’t want to forget to talk about a swaddle donation offering and I want to talk about I’m huge in like the philanthropic space, like any chance I can to like donate time, donate education, donate services, like I want people to sleep better and feel better about themselves as a new parent. So when I saw that it just the the side of me that like wishes, I would make $9 million a year and then go volunteer a lot of my time loves that you’re doing this. So what is the swaddle donation that is on your website.

So when my daughter was born, she was born with a really big hole in her heart stretching from the top and lower chambers. And she was in the NICU for 72 days before she was because she was born a preemie. And so she was like, big enough physically to have safe open heart surgery. So she was at ch ILA Children’s Hospital Los Angeles, and like, just the doctors and the staff were just so lovely and amazing there, I really do credit that hospital, but just like saving my daughter’s life. And when she was, you know, when she was in the NICU, I would be obviously I send my son at home. So I would go back and forth. My husband, I would never allowed to be there at the same time. So like, it was COVID, it’s COVID, right? So three times a day at my house, we were literally just passing each other, like, all day long into the night. And so every night, I would be the one to go in and swaddle her and take our small and outside works. I knew that if she slept really well, she would grow faster and have surgery and finally come home to us. That was just my goal, right? So I would go in with swaddler. And I never really said anything to the doctors. Like I never said it was like my swallow or anything. And one day, I was there at night and the doctors were really late on their rotation. And they came in when I was there. And she was a smaller than asleep and the doctor says some doctor turns the nurse and he’s like, What is this model? Every time I come in here, this baby is sleeping so soundly, like what is this and and the nurses like? I know, right? You guys, it’s you know, let me look and she started to like kind of open it. I still didn’t say anything. So I like I just kind of observed them talking really fondly about how the swaddle works so well for her. And because she had so many, you know, tubes and wires and things I was able to like if she had, for example an IV, I was able to swallow one arm out for the IV and just keep her swallow like this and she would still sleep really well. So after a while, I was like oh, it’s actually you know, my brand recently launched, you know, kind of on the back burner because it’s COVID and they were just really impressed by the swaddle. So, the director came the next day and she was like, Oh, I heard about your interaction with the doctor is and she’s like, you know, I wish we had more of these for some of the other babies. I was like, how many babies are on this floor. And I remember she said over 64 babies and I, the next day, me and Nora showed up, like Nora pulled up from her truckers, they were like you in the hospital and her truck was fall. And we we handed out 60 force bottles were like, all of the babies in the NICU can have their own swaddle. And they were like, Wow, thank you so much. So we’re like, why did why was

the use of a lot of them don’t have the lecture,

they said, You’re right, I forgot that detail. They said that swaddling is a luxury for most of the families who are there who are you know, sharing housing at like Ronald McDonald House or they just don’t have the means to buy swaddles? So we donated for the entire floor, we’re like, done, don’t eat 100%. And we’re like, why is this should not be like a one time thing. And we you know, so we don’t have this model. And we’re like, we should just launch like a donate a swaddle program. Because, you know, a lot of people who have been, you know, following us for a really long time, maybe have kids who are outside of that swaddle age range, maybe they’re three four year olds. And, you know, they were like, you know, I want to support you guys, and vice versa. But I don’t have any kids that are the swaddle age. So that’s when we launched it. So, you know, anyone can donate a swaddle and be just the way we do quarterly donations of just massive amounts of models, to Children’s Hospital, Los Angeles, because I love them.

That’s amazing. And I’m definitely going to make sure that’s in the show notes to for anybody that’s listening. So if you’re interested in donating a swaddle and you are out of the swaddle age, you have the ability to do that, because I just think it’s so, so cool to use your position and your knowledge and your experience and your product to help serve others, which is my biggest mission in the world. So I love that. Your female founders, right? You are working moms, like what’s it like now you’ve been doing this for a while we’re outside of the bed, right? I was just joking. Like, I took a test because my kids come and visit and I don’t feel so good. I’m like, Dude, where are these tests? Like, I haven’t taken one of these in years. And, you know, so talk to me a little bit about just the realities now of owning a business that is successful and growing, right? Being female entrepreneurs, mom of two wife and all the other things in the list of responsibilities, like, how do you handle it all? How do you manage work life balance?

There is no you know, I’ve heard this, I’ve heard this from a few different people. That mom guilt is real. Yeah. And there is no balance of the day, you’re working hard. And you have a long day. You’re slacking and the mom departments sadly, and the day you’re with your kids, you’re slacking in the work department. So there is no balance. In my opinion, our life is chaotic. As all working moms, or even stay at home moms, it’s being a mom is honestly the hardest job in the world. Because you’re trying to be there for your kids. You’re trying to be a great wife, you’re your partner you’re trying to be you take care of yourself. And you know, we often don’t take care of ourselves as women, because we’re always putting other people ahead of us. And then you know, once a month we have a meltdown.

Right, I’ll get back into it.

Because we have our hormones. So but you know, I think women are honestly superheroes. We are superheroes and we do all of it. Like we managed to wake up, pack their lunches, get breakfast, get them dressed for school, drop them off, get ourselves ready, get out of the house and take two kids to school, then get to work then get it’s completely automate dinner,

make sure they eat their fruits and vegetables. or read a book.

When we I told my husband and you know, we are super fortunate because we have husbands that are very hands on very hands on. But you know, a mom is different. So I told my husband one day like I identify as a husband today. I have a day. Just do one thing go to work.

What I say it’s funny, my husband is also very supportive of like the work I do and he’s very hands on as well. And we kind of divide and conquer you know, I will handle laundry I like for days I don’t mind me not touching the dishwasher or whatnot that alone. I will like cut my leg off before I unload the dishwasher. It’s my most hated task of the day. But you know what, during the time in which like the kids were home, and I’m like working and I work at home, I’m in my home office, but my kids are at school, they work daycare, the first five years of their life, right? But they’re home at three o’clock, right? And they go play. And then one day my son said Mommy, why are you always working? And I literally turned to him and I said do you ever ask your father that? You know, and I was just in that moment like, Don’t you dare you know, because I do have the flexibility to come to your lunch once a week and do lunch duty and help run walking Wednesday for your little friends at school and I’m up at five o’clock and on my computer at 501 while everybody else is sleeping and I was like So, next time your dad walks in the door, why don’t you ask him why he works so much, right? Because he leaves at 5am to go to the gym, and then to drive to work and around 630 comes home to be fun dad and play football and eat dinner, which I prepared. And I was like, so a little bit, you know, and I was kind of, I would say, A, bi t about it, you know, in the moment. But in a nice way, you know, I was like, don’t like we’re carrying a lot as working moms. Or even not working moms just moms. Like bombs are heart, you

know. And they sent a mom I recently recently read, it’s like putting in 80 hours a week for work. Yeah, being a mom, just that role. I’m like, that is so accurate. And that’s accurate. And then work on top of that, if you are a working mom is like, so,

so much. You know, I think there’s balance that we all try to strive for, you know, I don’t sacrifice sleep, you know, I don’t care what I’m doing my kind of motto is I’m not curing cancer. So I need to sleep. And so like when my team’s like, oh my gosh, I didn’t do the thing, or somebody you know, was like, Hey, I’m sorry, I didn’t draw and like I don’t, we’re not curing cancer. Like, you got to go to bed. Like even my, you know, Assistant, she’s like, I’m gonna do this. I’m like, I go to sleep. I don’t get nope, nobody, like we’re not fixed. You know, and like, nothing’s mission critical. You’re sleeping paramount. Your family time is paramount. Like, I’m a big believer in like, trying to at least lead by example, with the balance. I go to bed at nine o’clock, I’m up at five and I’m on my computer. 501 Because I’m more creative in the morning. Not everybody’s like that, you know, but at nine o’clock, I’m pooped, and I go to bed. So it’s like, I think that regimen in the family, especially for Type A people like many of us are it’s like, okay, you know, you’ve got it down. I was just away for four days. My husband, like, what do we do for lunch? What about their homework, I’m like, I don’t know, I’m sorry, I’m busy. Talking to conference, and I’m like, haven’t let them stew in this. And he’s like, we almost missed the bus to one day. You know, but I think you know, just in the balance of, you know, being working professionals, or stay at home moms, or stay at home dads, or working dads, you know, there’s so many ways that families look today as far as like, just the dynamic of trying to do it all and do it well. And at least you know, try to keep the keep the lights on. I commend parents in this day and age, you know, now as your kids are growing Noorani has all these really cute little outfits, which I had the pleasure of like taking a look at my daughter went to church yesterday. She was mommy everybody’s wearing a dress. I you know, and I can tell she was like super embarrassed because she had like gym shorts and a T shirt. I’m like, God doesn’t care what we wear, sweetie, like, you know, and we saw she was super embarrassed to go in because like her friends had little dresses on and I let her dress herself. Like if you’re comfortable wearing that to church, like I’m not going to tell you how to get dressed. And so she was like really feeling anxious going in, you know. And so I was like, God doesn’t care what you wear. And we walked in that church and sat down and she saw our friends and then you know, she kind of chilled out a bit. No, you know, relaxed. But I was like, this morning, I was thinking about you guys. Like, can you actually get some like little Halloween dresses or something? So like she feels if she wants to wear something cute like that, that she has the opportunity to do so. But it was just one of those moments yesterday where I’m like, God doesn’t care what you wear. And yes, no really cool, cute offerings, you’ve got a ton of different stuff. Tell us about the other side, not just this, this water pot.

So when we you know our kids are growing as obviously they’re getting bigger. So they started school and one of the things that we recently launched are our dresses. And because so my daughters when they would wear dresses to school, I had to buy separate micro shorts, because you know, kids are like oh my god, your underwear is always showing. So we we decided to make a two in one set where you know, it has like cute little dress, but then the it comes with matching biker shorts. So we recently we launched that this summer and we have our funnies for newborns and up until 12 months and our pajamas. Our pajamas were really important. Again, we’ve spent a year I think testing pajamas on our kids and sending out samples to other parents,

we felt like every time we would look like on the on the monitor, it was like this is like a crop tops. out short or like you watch them once and suddenly it’s like here we’re like okay, like it’s like a belly situation. So we made sure to make our pajamas like slightly longer for the tops the arm I was like oh my god that arm openings up like during theory to lose your babies Pinky by like putting them in these. So we made the arms like a little bit more relaxed. So these are mindful things that we did according to things that we’ve noticed as moms and things that our kids have complained about before. Like oh, it’s too tight. I don’t like it or like the head feels too tight. So we made sure to incorporate all of these things. So we don’t we’re not just like, oh, let’s just buy this one thing and slap our name on it. We’re not we’ll never

you know, we test a lot.

A lot. Maybe it’s like, you know, that’s part maybe it’s a downfall eventually. We’d rather make sure that like, we’re good. We’re making quality products that both parents are gonna love and also kids are gonna want to wear all the time.

Yeah, no, that’s awesome. I was gonna say my daughter, I was like, we’ll pick out some stuff. Last night, she went to go to bed and I do typically stay on top of the laundry, but had been traveling for four days at a conference. And she had no shorts and she, you know, wears like a nightgown, but my daughter is seven and wears, like 40. She’s 38 pounds. She’s very tiny. So I’m like trying to figure out this like Asian stage progression of like, okay, well, like, can we get rid of the 40 pants now, but you’re still so tiny, you know? So she didn’t have pants last night. She’s like, I need some shorts, or she didn’t have shorts. So I grabbed like a pair of frozen pants out of her bra. And I was like, I got this and I just took scissors and cut them off. And these are nice. Moment Like, yes, let’s see. So you’ll be seeing an order pop in later today when my school because she likes picking out her stuff now. So I don’t like to do it for just, you know, creative freedom. But then she doesn’t feel embarrassed at church. Go to sleep with something comfortable on. So I’m excited for that. And so I mean, like, let’s talk about how do people find you? How do they follow you? Like, what’s the status? Where are we at? And then I’m so appreciative for you coming on today and just talking all about things. We’ve got some amazing stuff coming up and it’s so nice to chat with both of you and you know, to work on some collaborations together, which is fun.

So you mentioned our other channel initially motor mob official, that’s kind of our it’s a transition into our mom humor. You know, we tried to not take parenthood so seriously, you know, you gotta laugh You gotta joke feels like all kids are the same. You know, like they all go through their same phase, the same phases at the same age. So we kind of make light of that on that page. We make funny reels relatable to other parents and our other our baby brand is Noorani baby. So we have two Instagram pages motormouth, official and Noorani baby and our products are on Nora ami.com.

Love it. I’ll make sure that both of the Instagram accounts are in the show notes so people can find you and follow you and we’ll make sure everybody’s got all the goods to get out there and check it out. I’m so appreciative of joining today. So thank you so much. It’s so nice chatting with you. So I appreciate it. Thank you so very much.